UKQ Uk approved diploma in the Tourism Management In Pakistan (Rawalpindi, Peshawar)
UKQ Uk approved diploma in the Tourism Management
- This course provides an historical perspective of the evolution of tourism as a business activity through the ages and some of the management challenges it has faced.
- This course examines the reasons why people go on holiday and the explanations developed to understand the motivating factors associated with leisure travel.
- This course examines the way in which tourism supply is assembled by the tourism industry.
- Transport forms the vital link between tourists and destinations. this course also provides the focus for many tourist activities such as sightseeing and cruising.
- This course examines the role of the aviation industry in tourism as a global phenomenon which is responsible for enabling people to travel to destinations worldwide.
- This course also examines the significance of the tourist accommodation product and hospitality services consumed by tourists. The course will outline the diversity of accommodation types and a number of current trends in the accommodation sector.
- This course examines the way in which tourism products and services are sold to the consumer. The role of the tour operator and the travel agent are evaluated in terms of their respective roles in the supply chain.
- This course examines visitor attractions as a key element of both the tourist’s activities and as a business activity which has specific management requirements, this course also builds on the previous discussion of the tourism industry, reviewing the need to manage tourism businesses.
- This course examines the role of the public sector and the ways it facilitates and constrains the development, operation and management of tourism.
- This course also examines the practical ways in which visitors and visitor sites are managed by agencies and the tourism sector. It discusses the typical range of economic, social, cultural and environmental pressures that tourism exerts on the resource base on which it depends and the ways management tools may be used to develop a more sustainable resource base.
- This course discusses the future range of management problems that the tourism industry will have to address in the new millennium.
Course Contents:
- Introduction to Tourism
- Types of Tourism
- Tourism Terminology
- Factors Affecting Tourism
- Demand of Tourism
- Motivation Factors of the Tourists
- Maslow’s Pyramid of Motivation
- Consumer Behavior in Tourism
- Plog’s Model of Tourists Behavior
- Destination Awareness
- Milieus of Tourism
- Destination Management
- Tools for Destination Management
- The Tourism Supply
- Tourism Functional Management
- Departments of a Tourism Business
- Tourism – Market Segmentation
- Tourism – Marketing Mix
- Tourism – Products and Services
- Developing a Tourism Product
- Phases of Tourism Product Development
- Impacts of Tourism
- Tourism – Trends and Future
Who should take this course:
- Students eager to enter the Travel and Tourism Industry.
- Hotel and Hospitality manager.
- Historical guide
- Tourism Manager.
- Nature guide.
- Tourism guide
Awarding Body:
United Kingdom Qualifications (UKQ) Limited today is an international awarding organisation, offering qualifications at different levels and in a wide range of subject areas. UK-Qualifications recognises the skills, knowledge and understanding achieved by a learner at a particular level and in a particular subject.
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